As the acknowledged global web analytics market leader for more than ten years, Webtrends is leading the way in Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, Webtrends enables thousands of web-smart organisations to improve campaign performance, web site conversion, and customer relationships.

Webtrends for Marketing Professionals

Course Description

Web metrics provides you with an enormous amount of data, which can quickly create confusion rather than actionable intelligence. However, when you can make sense of this data, web metrics becomes web analytics. This class will prepare you to make sense of the information Webtrends provides to turn your metrics into analytic tools for success.

In this class, we will introduce you to the core features, terminology and key reports specific to Webtrends Analytics. You will also learn how you can use Webtrends to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. The insight you gain can justify online investments and set budgets for future programs.

Learning Outcomes

As a result of attending this course, you will be able to:

• Understand the basics of how Webtrends works and what Webtrends is designed to do
• Recognize and be able to explain Webtrends-specific terminology
• Navigate the interface, capture reports, create and save on-the-fly changes, and set up exports
• Work with your organization to determine key performance indicators (KPIs) that can be directly tracked in Webtrends reports
• Work with your Webtrends administrator to set up any reports that require configuration
• Recognize which reports can be used to measure acquisition, engagement, conversion and retention efforts for your site
• Understand how to implement campaign tracking in Webtrends and know how to measure ROI for online and offline campaign efforts
• Measure and improve user engagement on your site
• Understand how scenario analysis reports can be used to measure conversion and make actionable decisions based on these reports
• Understand Webtrends terminology and work with your web administrators, Webtrends administrators and other Webtrends users on best practices in using Webtrends Analytics

Course Syllabus

Contact us for details 

Products Covered

Webtrends Analytics 8.5 OnDemand and Software

Who Should Attend?

Professionals interested in learning how to use Webtrends to drive decisions: business and marketing managers, business analysts, web analysts, and anyone else who will need to use Webtrends to understand and improve their organization’s online presence.

Prerequisite

None

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Or call: 020 8133 8323

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Understanding Webtrends Reports

Course Description

This workshop is designed to help you maximize the value of Webtrends by teaching your end users how to effectively interpret the information in the Webtrends reports you use. An experienced Webtrends consultant will review your report data with your technical and business users to teach you what the statistics mean and why they are important to you.

Depending on the Webtrends package you have purchased, you may have a smaller or larger set of reports to cover in class. Webtrends offers three variations of this course: Standard (4 hours), Marketing (6 hours), and Commerce (8 hours). Note, this course covers built-in Webtrends reports and does not cover any custom reports you may have designed. Additional consulting hours will be required to cover custom reports that you desire to have reviewed in the class.

Learning Outcomes

As a result of attending this course, you will be able to:

• Recognize and explain Webtrends-specific terminology
• Navigate the interface, capture reports, create and save on-the-fly changes, and set up exports
• Locate and interpret key built-in Webtrends reports
• Understand how various reports can be used to measure acquisition, engagement, conversion and retention efforts
• Better understand and utilize the value of such reports as content group, path analysis, parameter analysis and scenario analysis
• Understand Webtrends terminology and work with your web administrators, Webtrends administrators and other Webtrends users on best practices in using Webtrends Analytics

Course Syllabus

Contact us for details

Products Covered

Webtrends Analytics 8.5 OnDemand and Software

Who Should Attend?

Professionals interested in learning how to improve their use of Webtrends reports to drive decisions: Business analysts, marketing managers, site designers and end users of Webtrends reports.

Prerequisite

None

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Or call: 020 8133 8323

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Webtrends for Technical Professionals: Essentials

Course Description

In Webtrends for Technical Professionals: Essentials, you will learn how to configure and implement the base functionality provided in WebTrends Analytics 8.5. This class is designed for technical professionals who are responsible for configuring Webtrends features to produce reports required by business users and other Webtrends end users in the organization.

The class utilizes multiple training methodologies such as lecture, discussion, demonstration, and hands-on exercises to promote learning. You will learn how to configure profiles, filters, templates, and a wide array of reporting features. In addition, the class focuses on using SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends query parameters available to enhance reporting options.

Learning Outcomes

As a result of attending this course, you will be able to:

• Navigate the Webtrends interface and interpret reports
• Understand the various methods of collecting data and describe the advantages of each
• Create profiles, data sources, templates, and dashboards
• Understand the purpose of the JavaScript tag and basic Webtrends parameters
• Create hit and visit filters to segment traffic
• Understand the purpose of the DCSMulti-Track function in regard to Web 2.0 tracking
• Implement basic campaign reporting
• Set up a scenario analysis to measure website conversion rates
• Implement paid search tracking
• Set up user rights, permissions, and roles
• Export information to a SmartReport or ODBC format
• Analyze web site effectiveness via the configuration of various reports such as content groups, path analysis, parameter analysis

Course Syllabus

Contact us for details

Products Covered

Webtrends Analytics 8.5 OnDemand and Software

Who Should Attend?

Administrators of Webtrends and anyone responsible for configuring Webtrends features such as data sources, profiles, reports, filters, templates, etc.

Prerequisite

None

Additional Offerings Available

Individuals enrolling in this class often choose to also enroll in Technical Professionals: Custom Reporting. This one-day advanced class will provide you the skills to create custom reports, drill-down reports, and campaign reporting for your organization.

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Webtrends for Technical Professionals: Custom Reporting

Course Description

Many organizations have sophisticated reporting requirements that are not met with standard Webtrends features. In Webtrends for Technical Professionals: Custom Reporting, you will learn how to configure and implement custom reporting features to create advanced reports to meet the specific needs of your organization.

Our expert instructors use demonstrations, hands-on labs and lecture to guide you through the configuration and use of Custom Reports. You will learn how to design reports using the vast number of preconfigured components supplied in Webtrends and how to build your own customized dimensions and measures. In addition, you will also learn how to design custom drilldown reports for campaigns, products and other business processes.

Learning Outcomes

As a result of attending this course, you will be able to:

• Navigate the Webtrends custom reporting interface
• Understand the importance of visitor history
• Create custom components such as dimensions and measures
• Design and create custom reports
• Create custom report hit and visit filters to segment traffic
• Understand lookup tables and how to implement them
• Implement advanced campaign and product reporting
• Design and create drilldown reports

Course Syllabus

Contact us for details

Products Covered

Webtrends Analytics 8.5 On Demand and Software
Advanced Marketing or Commerce Package

Who Should Attend?

Administrators of Webtrends and anyone responsible for configuring Webtrends custom reports to meet the reporting needs of their organization.

Prerequisite

Webtrends for Technical Professionals: Essentials or equivalent experience. Student must be able to configure profiles, create and manage data sources, use filters and configure advanced features such as content groups and path analysis. Student must have 3-6 months experience working with the Webtrends product.

Class Requirement

Customers must have the Advanced Marketing or Commerce Package to have the ability to create custom reports.

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Webtrends Certified Analytics Training Program

Course Description

The Certified Analytics Training Program is an intensive four-day training session followed by a certification exam on the fifth day. This course addresses the technical fundamentals and custom reporting knowledge required to support Webtrends solutions.

Features Covered

• Client-side tagging
• Query parameters
• Profiles, data sources and filters
• Templates and dashboards
• Parameter analysis
• Content groups
• Path analysis
• Session tracking
• Webtrends SmartReports
• Webtrends SmartView
• User rights and privileges
• Scenario analysis
• Campaigns
• Visitor history
• Custom reports
• Custom drilldown reports

Exam Details

The exam occurs on the fifth day of training. To gain certification, an individual must pass the exam with an 85% or better.

The exam consists of two parts. The first part of the exam contains 25 multiple-choice questions. The second part of the exam is a practical component that consists of 5 tasks which must be performed in the Webtrends software. Each part of the exam counts for 50% of the exam score.

Please review the exam study guide.

Products Covered

Webtrends Analytics 8.5 On Demand and Software

Who Should Attend?

Webtrends administrators and technical professionals responsible for configuring Webtrends who wish to be credentialed and obtain a Webtrends Certified Professional status.

Prerequisite

None
If an individual fails the exam, there is no refunding of the fee. Individuals may choose to pay to take the exam a second time. If the exam is failed twice the individual cannot be certified on the current release of the product.

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Webtrends Certified Analytics Exam

Course Description

The Certified Analytics Professional Exam is a three-hour exam that tests an individual’s knowledge of the technical fundamentals and custom reporting knowledge required to support Webtrends solutions.

Features Covered

• Client-side tagging
• Query parameters
• Profiles, data sources and filters
• Templates and dashboards
• Parameter analysis
• Content groups
• Path analysis
• Session tracking
• Webtrends SmartReports
• Webtrends SmartView
• User rights and privileges
• Scenario analysis
• Campaigns
• Visitor history
• Custom reports
• Custom drilldown reports

Exam Details

To gain certification, an individual must pass the exam with an 85% or better.

Products Covered

Webtrends Analytics 8.5 On Demand and Software

Who Should Attend?

Webtrends administrators and anyone responsible for configuring Webtrends features (data sources, profiles, filters, templates, etc.). Technical professionals responsible for configuring Webtrends to meet the advanced reporting needs of marketing professionals.

Prerequisite

Webtrends generally discourages individuals from taking only the exam unless the individual has significant real-world experience in configuring Webtrends solutions. The preferred path is to complete the full training program, which will enable individuals to learn key skills required to successfully pass the exam. For those individuals who feel they have all the relevant experience required, we do offer the exam-only option.

Before registering for the exam-only option, please review the exam study guide

Request more information regarding this course

Or call: 020 8133 8323

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