Use advanced customer insight to drive more targeted, relevant marketing campaigns to your target audience

Webtrends Marketing Warehouse Express makes it easy to optimise the effectiveness of your online marketing. This on-demand solution provides on-the-fly visitor segmentation, so you can generate targeted lists of customers.

Developing customer relationships is easy with Marketing Warehouse Express: Webtrends provides all of the setup and ongoing management that you need, allowing you to begin acting on your visitor-level data right away. You can see who responded to your outbound marketing programs, segment them based on the actions they took (or didn’t take), and remarket to them based on their behaviour.

Define segment groups on-the-fly based on behaviours such as visitor engagement
(i.e. how recently they’ve been to your site.)

Immediately apply this segment to understand which category visitors belong to.

Drill down into details to segment by traits such as demand channel,
gender and campaigns to determine who has converted.

INCREASE RESPONSE RATES AND CUSTOMER ENGAGEMENT

Once you’ve identified and segmented the visitors who respond to your marketing campaigns, you can target them with timely, relevant promotions based on their behaviour.

Webtrends Marketing Warehouse Express helps you build a complete view of your campaign respondents over time, so you can identify which acquisition programs engage people the most. Webtrends Visitor 360 Web Services extends visibility into your visitors by combining valuable online behaviour with offline data.

Armed with this insight, you can market to prospects with pinpoint accuracy and move visitors through the sales process more efficiently at every stage of their lifecycle. That means you can develop an ongoing dialog with your visitors based on the actions they take on your site:

• Continue the conversation with individuals who convert. For example, you can send a follow-up product tour invitation to visitors who visited your booth at a tradeshow and downloaded a product brochure from your site.
• Re-approach individuals who didn’t convert. Send a special offer to visitors frequently but haven’t purchased.
• Identify which combinations of offers or promotions are most effective at getting visitors to engage. If a promotion in an email for a free consultation is driving high conversion rates, you can incorporate the offer into more campaigns targeted at similar audience segments.

Use Visitor Quick List to immediately create and export a list of these visitor segments
for targeted remarketing campaigns.

GET POWERFUL CUSTOMER ENGAGEMENT FOR AN AFFORDABLE PRICE

Webtrends Marketing Warehouse Express delivers fast, complete visitor-level insight. You can save money by eliminating the time-consuming process of patching together data from various solutions such as email, search, web analytics, and CRM.

Plus you can spend your marketing budget more efficiently, allocating money away from under-performing campaigns to more effective ones.

This solution is priced so every organisation, large and small, can take advantage of the benefits of visitor-level insight and segmentation in their marketing. Plus, the cost includes implementation services as well as annual usage of the hosted service. Webtrends experts help you get up and running quickly and work with you throughout the process, so you can stay focused on your marketing.

KEY FEATURES

• Flexible Campaign Tracking helps you capture insight into all the possible campaigns a visitor may respond to, including paid search, email, banner/display ads and other acquisition programs
• Conversion Events capture key conversions on your site such as registration completion, downloads, request for information or purchases
• Webtrends Segment allows you to create segments on-the-fly, grouping visitors together that share common online behavior and preferences
• Webtrends Explore lets you easily drill down into visitor data and segments so you can identify common trends and preferences among your visitors.
• Visitor Quick List allows you to immediately generate a list of visitors with all the attributes (both online and offline) necessary for remarketing
• Visitor 360 Web Services make it easy to move individual visitor and campaign data back and forth between Webtrends and other systems, such as email or CRM