Webtrends Analytics 8: Merchandising DrillDown
Easily explore your full product hierarchy to evaluate the performance of your merchandising mix
Drilldown Merchandising Analysis, delivers a complete view into your product hierarchy so business executives can easily see how each product category, sub-category and individual SKU is performing with granularity. Drilldown analysis is customisable, allowing a merchandising manager to create a drilldown hierarchy in the format and order of their management or point of sale system, a format they are already familiar with. It is also possible to combine reporting dimensions together, to drill into both products and campaigns in one report.
What you can do with the Merchandising Drilldown:
- Obtain a full view of your product hierarchy for complete and thoughtful decision-making
- Increase average order size by identifying popular products to cross-sell and up-sell
- Determine which product families and products need more or less promotion to meet your growth goals and fulfil your desired sales mix