Integration
Making integration between website analytics and email campaigns easier, Webtrends Email Exchange allows for segmentation of web activity followed by seamless exporting of a data list to an email service provider (ESP). Enabling organisations to retarget customers, Webtrends Email Exchange makes it easier to create email campaigns which are focused towards a specific customer segments. This gives way to achieving more manageable, responsive and success email marketing campaigns.
Salesforce and other CRM integration
It is often known that a customer will engage with a website or application many times before directly talking to an organisation in making a purchase etc. Salesforce integration within Webtrends is able to keep a record of these occurrences and update a Salesforce.com (or other CRM) profile automatically.
Data from Webtrends Analytics can be exported automatically into any CRM. Therefore records are updated instantly, cutting out the need for manual updating of customer records which can be time consuming.
SharePoint Analytics
A popular collaborative tool for businesses of all sizes, SharePoint makes it easier for employees to work and share ideas together. With Webtrends Analytics 10, organisations can now understand how efficiently SharePoint is being used with metric data. Internal and external site usage can be measured for an overall view of performance. SharePoint Analytics can be a vital to:
- View SharePoint contribution
- Track who benefits most
- Indentify underused areas
- Increase adoption
- Improve ROI
