What is social media monitoring

It's as simple as it sounds, social media monitoring is the application of software to observe what people are saying about your organisation in the social media landscape. There are hundreds of social media services on the Internet but as a business, you should have a presense on some of the major social media sites including Facebook, Twitter, YouTube and LinkedIn. The total number of users on these social media sites can total into the hundreds of millions so if your business is not engaging via this medium then you are missing out on increasing customer leads and marketing opportunities.

Why monitor social media activity

For businesses currently engaged in using social media, as a customer service or marketing tool, it can at times feel like a lengthy process to manually monitor and set up company procedures to ensure that all messages, either from or aimed towards your business, are acted upon immediately.

It can be impracticable for businesses to monitor everything that is being mentioned around them without a dedicated social media monitoring team. Unfortunately, not all businesses are able to afford this luxury and instead periodically check and update their social media statuses.

Easy social media metric data

With the Matraxis Social Media Monitoring service, you will be able to gather metric data on how people are interacting with your current social media activities. Presented within a graphically pleasing dashboard, you and your team will be able to see on first glance how well your business is performing in the social media environment.

What can be measured?

Over 75 metrics can be collected and presented with the Matraxis Social Media Monitoring dashboard for your business. Just some of the metrics include:

Additional services

In addition to the base package, you can also experience some additional services to make the most from your social media activities. Matraxis are on hand to offer specialist advice and recommendation. Some of our additional services that can be used in conjunction with the Matraxis Social Media Monitoring service include:

• Social media evaluation: we value the current state of your social media activities with recommendations
• Radian6 implementation: premier social media monitoring package. Matraxis will help setup profiles and more
• Matraxis Custom Video Player: tie this custom branded player with your online video content
• Web analytics: exposure to analytical software if you are currently not using any analytics packages
• Email marketing integration: combine with social media for effective campaigns that will yield better results
• Consultancy and training: we offer various training and consultancy opportunities for analytics software
  

Advanced social media monitoring

If you are interested in using an advanced social media monitoring service, then we recommend that you try Radian6 with the aid of Matraxis. Radian6 is used by thousands of large organisations around the world to monitor advanced social media metrics from over 150 million blogs, 90 million tweets on Twitter, 25 thousand news sites, 420 image and video sharing sites, public Facebook posts, hundreds of thousands of discussions boards and forums; all in real-time.

With Radian6, you can view mentions of keywords linked to your business (even if you are not signed up to that specific social media site). Unlike with Matraxis Social Media Monitoring, Radian6 can be used for:

• Brand Management and Monitoring
• Sales and Lead Generation
• Social CRM
• Competitor Intelligence

For more information on our social media monitoring service, please contact Matraxis via email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or give us a call on: 020 8133 8323